Insight Finance engaged with Whitetower prior to the start up of their business. During this stage, we worked with the founder to develop the business name, philosophy and goals of the business.
We worked with them throughout all stages of the business, from helping them set up the ABN to designing the brand and logo to the creation of their business cards and email signatures to the development of their website.
Branding Digital Strategy Wordpress
This branding project was particularly fun for our team to work on, it’s not often possible for us to find a business to work with which has no roots. While it sounds bad, our team were able to provide much needed clarity to Insight Finance to allow him to make the most inform decisions and structure a business that could “hit the ground running”.
Most start ups run quickly, fail fast and fail often. While this may be true and can often apply to a lot of businesses, when you’re running a business that’s not re-inventing the wheel, building the right base for your business is very important. We helped Insight Finance through their start with strategic advice drawn from our previous experience working and running businesses.
This included things like choosing the right CRM tool, to writing up and understanding your organisation structure and even into deciding the right email and cloud services to use in the business.
Insight Finance wanted a quick coming soon page built that users could navigate to if they checked his credentials on the business cards we designed and created for them. The website wasn’t aimed for marketing or information, it was merely a placeholder.
With that in mind, we set off to build something that fits within their brand guidelines and keep to the modern, transparent and honest philosophy their business strives for.
