A Non-For-Profit digital transformation
Documentary Australia Foundation wanted to engage a digital agency who could assist with turning their ideas and requests into reality, by digitally transforming their business and taking them from an "over the phone" donation business to an online donation and subscription business.
Getting them to the next level of digital
Our experts needed to devise a strategy that could help achieve Habitania’s goals while still using their under performing and unfriendly website while maintaining existing levels of sales and engagement they have came to see from their best performing stores.
Since there was little to no community nor digital experience provided by Habitania, Whitetower saw this as an opportunity to create engaging content, raise awareness and build a strategy to build up their audience and build a clearer picture of who their customers and potential customers are.
Whitetower focused on 4 key strategies that built the uplift for Habitania:
- Deliver lead magnets and competitions to understand who their customers are
- Utilised influencers such as famous interior architects to provide master classes to inspire customers and drive foot traffic and sales for their stores
- Created Shopping PPC ads to drive traffic and online sales
- Used traditional media in combination with digital to track store based promotions
Interviews, Workshops & Design
With a complex digital transformation project like Documentary Australia Foundation – it was essential to understand how the current film makers and donors were using the first version, what they wanted to see and how important were existing or desired functionality to them.
By uncovering this and mapping it against the business workflows and the DAF staff’s pain points, we found multiple problems that could be solved with an automated system that connected each of DAF’s digital assets together.
Over the course of the next two months, Whitetower worked closely with Documentary Australia Foundation and interviewed existing film makers, donors and internal stakeholders. After the interviews and workshops were completed, we designed a solution that would further improve DAF’s process by:
- Automating all donations using a payment gateway
- Connecting and automatically reconciling all donations and tax receipts via XERO
- Building reporting and automated approval processes into manual concierge style workflows
- Rebranding the business
- Storing and tracking all data by connecting all assets into Salesforce
- Building a better user experience for the donation component
- Create new features to increase donations on the site
Saving time makes you money
With the second version well and truly on it’s way, DAF continues to work with us closely building out new features and components to improve on the site and drive a better connective experience between film makers, users and donors.
Our creation of this platform has also helped the DAF team better understand their customers and place more utilisation and overview in their business of the types of films and donations they get into the business.
Our successful digital transformation has led to:
- Significant reductions in time saved completing administrative tasks such as tax receipt creations
- Increased donation amounts per film
- Increased direct donations to Documentary Australia Foundation
- Increased amounts of new films being approved and added into the website for the public to see
- Better visibility of customers and donors