Establishing a strong digital footprint and more
Tailored Athlete wanted help with their marketing strategy, website and global expansion. They needed support understanding how to make their business more efficient and engaged us to support their growth based on our eCommerce experience.
Utilising our eCommerce experience to help their expansion
Tailored Athlete engaged us to explore the option of converting their Shopify store into a WooCommerce store, upon our initial discussions and research, we decided the best approach was to improve efficiencies in their business and fix the user experience (UX) of their website.
We delivered this through multiple phases, which included:
- Introduction of Collection based quick view and add to cart
- Promotion tags
- Bundled Product packs
- Automation of product reviews
- Loyalty Programs
Scaling through improving margins
Tailored Athlete started their business in the England and expanded into the whole of UK before going over into Western Europe. During this expansion, they started their engagement with us and wanted our assistance in driving further growth and sales in their business.
After working with Tailored Athlete over a few months, we uncovered several inefficiencies in their business, such as inventory management, no marketing automation and no tracking of shipping. All these points lead to a lot of concierge work for the team which meant an increase in operational costs and slow down in customer service and care.
As part of our overall solution to improve Tailored Athlete, we helped automate their business through:
- Sourcing a Third Party Logistics (3PL) company to manage both tracking and inventory of their business
- Introduced a series of marketing automation apps such as Klaviyo & Stamped.io to improve sales and capture customers that fell out of the funnel
- Integrating a Customer Relationship Manager platform (CRM) into their business to manage and automate support tickets to improve customer care
The Multi-Million Dollar Global Expansion
Using the data, experience and learnings achieved in the original expansion into Western Europe, we took the insights to help us develop a strategy that can be replicated to match the USA market.
We built an emphasis on brand awareness and developed a loyalty and affiliate program that helped us leverage popular online stores and marketplaces as well as influencers, bloggers and vloggers to help build our initial marketing pool.
After several months of brand awareness marketing, we moved into building out the funnel through a use of competitions, PPC campaigns and using less traditional digital channels such as Pinterest and Tiktok (at the time).