Skip to main content

WordPress 7 just changed what AX actually means

By All, Digital Innovation, Digital Marketing, Insights

This Wednesday, WordPress 7.0 ships on 20 May 2026. It’s the biggest release in years. And it does something most people are sleeping on. WordPress It puts AI inside the platform itself. Not as a chatbot. Not as a content generator plugin. As infrastructure. What’s actually shipping Three things, working together: A new Settings → Connectors screen where you plug in API keys for Claude, ChatGPT or Gemini once, site-wide The WP AI Client, a shared layer every plugin can use so they’re not all reinventing their own AI integration The Abilities API, which lets your site declare what it can do in a way AI agents can read There’s also an official MCP adapter so external AI agents like Claude or ChatGPT can connect straight to your site, see what it can do, and take action. Gutenberg Times That last bit is the one to pay attention to. Why AX is now different For the last 18 months, AX has been about being read. Schema markup. LLM.txt. Clean entity data. Structured content. All so AI could find you, parse you, cite you when someone asked it a question. That was AX 1.0. Passive. Read-only. WordPress 7 flips it. Now…

Read More

Universal Commerce Protocol (UCP), the e-Commerce solution to AI Experience (AX).

By Digital Innovation, Digital Marketing, Insights

For two decades, the digital commerce playbook has been UX and CX. User Experience makes the site usable. Customer Experience makes the brand likeable. Both still matter. Neither is enough anymore. There’s now a third layer most brands are ignoring: AX. AI Experience. AX is how your brand is experienced by AI systems. Not by humans browsing pixels, but by the language models, agents and assistants increasingly standing between your customer and your store. UX is for humans navigating screens. CX is how humans feel about your brand. AX is how a machine reads your brand and decides whether to recommend it. The pillars: Structured data for products, prices, attributes and policies Schema.org markup, properly nested and validated LLM.txt to declare what your site offers Markdown content LLMs can parse cleanly API accessibility for real-time stock and pricing Entity recognition so your brand is a known node in LLM knowledge graphs These run alongside UX and CX, not instead of them. Why this matters now AI referral traffic to US retail sites was up roughly 393% year on year in Q1 2026 (Adobe) AI-referred shoppers convert 31% higher and generate 254% more revenue per visit Google AI Mode and Gemini…

Read More

Framer Australian Agency Partner

By All, Company News, Web Development, Whitetower

Framer Agency Partner Sydney: build faster, convert better Whitetower has been made an official Framer Agency Partner We have always been at the forefront of choosing the right platforms, stacks and systems to give our clients a real competitive edge. Since our inception, Whitetower was among the first HubSpot CMS developers in Sydney and now we are part of Australia’s early cohort of Framer Agency Partners. Why Framer, and why now Framer is a modern site builder that closes the gap between design and production. It lets us move from concept to a live, high-performing page quickly, without sacrificing craft or brand control. For clients in Sydney and across Australia, that means faster time to value and more focused experimentation on what actually drives results. CRO first Built for landing pages and marketing sites that need to convert. Clean, performant output that helps reduce friction across the funnel. Easy integration with your optimisation stack like GA4, Tag Manager and Hotjar for continuous learning. UX your audience can feel Pixel-true layouts and micro-interactions that bring your brand to life. Component systems for consistency across pages, campaigns and teams. Fewer hand-offs, fewer surprises, more time spent on what users need. Rapid prototyping,…

Read More
Enquire Now