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Oct 07
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Hiring a Framer Developer in Sydney

By All, Insights
Whitetower Digital is an official Framer Agency Partner based in Surry Hills, Sydney. Founded in 2014, we design, build and optimise Framer websites for startups, SaaS companies and established brands across Australia. Our team delivers strategy, UX/UI, development and conversion optimisation from Sydney, with build capacity in Manila and support in New York. If you need a Framer website built by an agency rather than a solo freelancer, this page explains what we deliver, what it costs, and how the engagement works. What a Framer developer actually does A Framer developer builds production websites on the Framer platform. That covers component architecture, CMS structure, animations and interactions, responsive layouts, custom code where needed, and technical SEO setup including schema markup and analytics. The difference between a template customiser and a genuine Framer developer shows up in three places: page speed under load, CMS structures your team can edit without breaking things, and interactions that improve conversion rather than decorate the page. Agency or freelancer: which should you hire? Hire a freelancer when you need a single landing page, have a tight budget, and can manage the project yourself. Hire an agency when any of the following apply: The site is…
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May 18
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WordPress 7 just changed what AX actually means

By All, Digital Innovation, Digital Marketing, Insights
This Wednesday, WordPress 7.0 ships on 20 May 2026. It's the biggest release in years. And it does something most people are sleeping on. WordPress It puts AI inside the platform itself. Not as a chatbot. Not as a content generator plugin. As infrastructure. What's actually shipping Three things, working together: A new Settings → Connectors screen where you plug in API keys for Claude, ChatGPT or Gemini once, site-wide The WP AI Client, a shared layer every plugin can use so they're not all reinventing their own AI integration The Abilities API, which lets your site declare what it can do in a way AI agents can read There's also an official MCP adapter so external AI agents like Claude or ChatGPT can connect straight to your site, see what it can do, and take action. Gutenberg Times That last bit is the one to pay attention to. Why AX is now different For the last 18 months, AX has been about being read. Schema markup. LLM.txt. Clean entity data. Structured content. All so AI could find you, parse you, cite you when someone asked it a question. That was AX 1.0. Passive. Read-only. WordPress 7 flips it. Now…
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Aug 29
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Framer Australian Agency Partner

By All, Company News, Web Development, Whitetower
Framer Agency Partner Sydney: build faster, convert better Whitetower has been made an official Framer Agency Partner We have always been at the forefront of choosing the right platforms, stacks and systems to give our clients a real competitive edge. Since our inception, Whitetower was among the first HubSpot CMS developers in Sydney and now we are part of Australia’s early cohort of Framer Agency Partners. Why Framer, and why now Framer is a modern site builder that closes the gap between design and production. It lets us move from concept to a live, high-performing page quickly, without sacrificing craft or brand control. For clients in Sydney and across Australia, that means faster time to value and more focused experimentation on what actually drives results. CRO first Built for landing pages and marketing sites that need to convert. Clean, performant output that helps reduce friction across the funnel. Easy integration with your optimisation stack like GA4, Tag Manager and Hotjar for continuous learning. UX your audience can feel Pixel-true layouts and micro-interactions that bring your brand to life. Component systems for consistency across pages, campaigns and teams. Fewer hand-offs, fewer surprises, more time spent on what users need. Rapid prototyping,…
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