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Bushells
Bushells is one of the oldest and most recognised Australia tea brands – dating back for over 100+ years, and with an old customer base, they were looking at a way to modernise their brand and website.
Want a slight tweak to your brand?
The Challenge
Providing a spark to an Australian icon
As part of Bushell's new branding, they wanted to engage a digital agency to help assist them with the creation of all their digital assets that would match their new modern brand.
Our Approach
Getting a brand on-point and online
The new website needed to be modern, clean and focused around content as Bushells wanted to deliver a website that could portray the history behind the brand, but also focus on helping younger Aussies engage and learn to love tea.
They engaged Whitetower to design the website and build it in WordPress to allow them to add, edit and manage content for the next phase of the rebranding campaign.
Whitetower designed and developed the website based on the provided brand guidelines and delivered the project successfully within four weeks, providing them with the a mobile friendly and A-performance grade website that loaded within 2 seconds for each page.
Getting creative
During the development of the website, our design team worked closely with Bushell’s marketing team and PR agency and redesigned all their new digital assets to match the new brand.
Our team worked with the new brand guidelines and created illustrations, mood boards and other digital assets such as Facebook Banners, mRec and leaderboard banners and many others.
By the launch, Whitetower was able to produce:
- New updated and responsive email template for the EDM campaign
- New email signature design
- New letterhead design for their powerpoints and documents
- New mRec and leaderboards for the launch advertising campaign
- New social media assets including a mood board and Facebook cover page
The Results
Preparation for brand awareness
Bushells engaged Whitetower mainly for their assistance with creating Bushell’s digital assets – while it was a short campaign this provided the foundation on which Bushell uses to this day for all their social media and content marketing.
Our foundational work set an easy to follow and easy to use website that helps Bushells continue to pave the way as Australia’s oldest and most recognised tea brand.
Contact Us
Our objective is straightforward: we are dedicated to assisting businesses to thrive, and we offer measurable results that influence the bottom line.
“Whitetower provides more than just a solution. Its consultants provides our organisation with strategic thinking for all our digital challenges, based on our own particular needs. The team works hand-in-hand with our own internal team, and we can always rely on them to offer insights that are relevant when we need them.”
Andrew DuckmantonGeneral Manager of Digital Acquisitions, Lottoland
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