EDM Marketing
EDM or other known as Email Direct Marketing is a great organic method to reach an engaged audience and generate new leads or sales with, or develop a loyalty program with. Our marketing team understands the nature of Email Marketing and how to automate workflows as well as build engaging taglines, emails and improve open rates and ultimately conversion rates.
Connect with us to build an engaging mailing list for your email marketing
Maximising Email Marketing Results through Engaging Campaign
Email direct marketing campaigns are a powerful tool to reach engaged customers and increase conversions. From abandoned cart recoveries to VIP registrations and lead nurturing campaigns, email marketing is an effective way to keep your customers engaged and increase the chances of them making a purchase.
At Whitetower, we are experts in email marketing and use the latest and most popular EDM tools such as Klaviyo, Mailchimp, and Campaign Monitor. Our team has a deep understanding of these tools and knows how to set up effective lists, segments, and email automations to achieve the best results for your business.
Our focus is to align your email campaigns with your brand messaging, delivering engaging taglines that drive clicks to your site. This improves your remarketing efforts and ultimately increases your conversion rates. By partnering with Whitetower, you can trust that your email marketing campaigns will be effective and generate measurable results for your business.
Our Email Marketing Services
Highly targeted, our strategies help you build a larger community, segment your existing lists and build out automated processes to improve your use of email marketing – ultimately driving a positive return on investment in the platform and our services.
Funnel Development
You might have heard the word “marketing funnel” before, if you haven’t – then it’s exactly what needs to be built for your campaign. For any successful marketing campaign, a funnel needs to be designed and developed to drive customers to and convert. Our experts will support the creation of this with your team, or through using our internal development team.
Email Marketing Management
Getting the right balance of engagement without feeling “spammy” and increasing unsubscription rates is an art, an art that our team have got down pact. Through analysing existing data and leveraging industry experience and knowledge of user behaviors we can help you manage your email campaign and develop the right roadmap to get the best of your audience.
Email Engagement
Tracking
Setting up the right tracking via Google Tag Manager and other tools is important to a successful email campaign. The data we can retrieve goes further than open rates and delivery rates – finding out which buttons, what drove engagement makes all the difference to improving your next email, and the other after that!
Join our long list of success stories
From compelling taglines, to driving open rates and click through rates – we can help you build the right emailing templates and automated workflows to build out your contact database and community.
Take a look at some of our happy clients and their success!
Contact Us
Our objective is straightforward: we are dedicated to assisting businesses to thrive, and we offer measurable results that influence the bottom line.
“Whitetower provides more than just a solution. Its consultants provides our organisation with strategic thinking for all our digital challenges, based on our own particular needs. The team works hand-in-hand with our own internal team, and we can always rely on them to offer insights that are relevant when we need them.”
Andrew DuckmantonGeneral Manager of Digital Acquisitions, Lottoland
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Start a conversation with us today - we’d love to hear about your next project!
