Meet The Team
“It’s a rare thing, this company culture we’ve created together as a team at Whitetower. We feel an immense sense of pride in our work. We’re all here because we love what we do, day in, day out.”
– Wilson Poon (Founder and Managing Director).
Our Values
Whitetower has been operating for over 9 years, and while the world changes, our values stay strong. Focusing on transparency and honesty in everything we do, our business’s greatest achievement is being to nurture growth in our team and for our clients.
- We believe in mutually-beneficial collaboration to drive innovation and build trust, which brings out the best in one another.
- Commercially-focused: We will always take the shortest path between digital innovation and achieving your business goals.
- Achieving commercial and personal success by focusing on agreed KPIs
- Free insights and advice: We actively listen to you, understand your needs, and help you make informed business decisions to achieve your digital ambitions.
Our team is comprised of genuinely gifted minds
Wilson's strong work ethic, combined with his commitment to transparency and honesty, makes him the ideal leader for the Whitetower team. With his experience and expertise in the digital industry, he provides the team with a solid foundation to learn and grow from, while also setting a high standard for performance and results. Wilson's leadership style fosters an environment of collaboration and mutual respect, ensuring that each team member feels valued and supported in their efforts to deliver exceptional service to clients.
Villar has built his career leading technical teams and honing in on his skills as a developer. He has worked in many companies from Agency-land to Client-side, supporting and growing teams locally and remote. His technical expertise and leadership skills makes him the perfect fit for Whitetower allow us to structure the business to scale and support our clients.
Outside of work, Linda spends a lot of time helping organise team events and participates in charity work, which has brought a fresh spark and perspective to the usual monthly team catch ups the business runs.
Lloyd enjoys developing custom applications and building unique and complex WordPress solutions. Having done a lot of freelance work in Taiwan, this experience has helped him excel and provide valuable insights and experience to his clients with the right recommendations and advice to help their business.
Stephen has a keen eye for design and understands frontend technologies well from all types of CSS frameworks to JS frameworks and HTML technologies, Stephen wants to become a full stack developer and is working on building up his skills with Whitetower.
In his down time, Kevin has a strong passion for gaming and all things digital which has ultimately reflected back in his work by providing our marketing team with valuable insights on the latest digital trends and viral activity happening in the industry.
Over the past 10 years of Arun's experience as a PHP developer, he has lead multiple teams and worked between the design and development branches for his companies. Arun has worked on a variety of different applications from Learning Management Systems to Booking Engines, Arun's experience in the tech world isn't limited to a single focus or industry.
Later in his career, he started honing in on his skills and developed a stronger knowledge and ability to manage and create effective PPC campaigns. Since starting with Whitetower, David has worked on multiple accounts and has successfully brought huge RoAS (Return on ad spend) via creating unique campaigns and utilise unique digital channels such as TikTok, Pinterest and Bing which most other agencies ignore.
In the past 10 years, he has also honed his skills and developed a very successful track record in organic marketing (SEO) focusing on Google and Bing search engines. His knowledge and keen eye for quality allows him to find the right niches and keywords to promote positive growth and ROI for any project he works on.
Additionally, Jess has a passion in graphic art, and spends her free time drawing and creating animated videos. Her ability to use the Adobe Creative Suite and extensive knowledge of the best UX practices has made her a great addition to the team.
Justin joins the team to support our design work, focus mostly in traditional media and digital marketing communications - his take and creative spin on these fronts has added an amazing flare to our clients campaigns and projects.