Generative Engine Optimisation (GEO)
Generative Engine Optimisation (GEO) is the next evolution of the Search Engine Optimisation (SEO) service, moving away from keyword focus search terms for optimisation, into matching website content with user intent and behaviour. AI-powered search engines like Google’s Search Generative Experience (SGE) and Microsoft Copilot prioritise structured, context-rich content that answers user intent clearly and accurately. A modern SEO agency builds strategies that not only improve traditional rankings but also optimise for how AI models crawl, summarise and display content. This means focusing on semantic search, structured data, and natural language that aligns with how generative engines understand and surface information.
Put your brand front & centre on all popular search engines
Smarter SEO for the AI-Powered Web
Generative Engine Optimisation (GEO) is the future of SEO, built for a world where AI plays a central role in how users discover information. Unlike traditional SEO that focuses solely on ranking in standard search results, GEO is about optimising your content for AI-powered experiences like Google’s Search Generative Experience (SGE), ChatGPT, Microsoft Copilot, and other generative platforms that summarise, curate and serve answers directly.
Traditional SEO agencies that do not focus on the technical and factual component of SEO and how to make their website visible on AI search engines will not provide you with the support or competitive edge to display on results for your business. To help our clients rank in this new landscape, we focus on a strategy that blends strong technical foundations with clear, human-first content designed for AI interpretation. We ensure your site is crawlable and fast, but we also go deeper – using schema markup, question-based content structures, semantic keyword targeting, and topic clustering to help AI models understand and surface your brand. The result is a smarter, future-proofed strategy that keeps your business visible across both traditional search and generative engines.
Our Generative Engine Optimisation (GEO) Services
Boost your website’s visibility, attract more organic traffic, and increase qualified leads with a tailored SEO strategy. With 9 out of 10 Australians turning to Google to find products and services, showing up in organic search results is essential. At Whitetower, we help businesses rise above the competition through smart keyword targeting, technical optimisation, and content strategies that drive long-term growth without the ongoing cost of paid ads.
Generative Engine
Opimitsation Audits
Just like a traditional SEO audit, a Generative Engine Optimisation (GEO) audit focuses heavily on the technical setup of your website, with added attention on how AI agents crawl and interpret content. It ensures your site is structured to boost visibility, relevance and authority in AI-driven search results.
Semantic Content Optimisation
We rewrite and structure content to align with how generative engines process and summarise information. This includes question-based headings, natural language responses, and topic clustering to improve relevance and intent matching.
Focused on Leading AI Search Engines
We tailor your site to meet the content and technical preferences of AI-powered engines like Google SGE, Microsoft Copilot and ChatGPT. By understanding how these systems rank and reference content, we ensure your brand is surfaced in the right context at the right time.
Get discovered in the Age of AI with Generative Engine Optimisation.
As AI-powered platforms change the way people search, traditional SEO is no longer enough. Generative Engine Optimisation (GEO) is the next evolution, designed to help your website stand out in tools like Google’s Search Generative Experience (SGE), Microsoft Copilot and ChatGPT. These engines don’t just rank websites, they summarise, recommend and surface answers based on context, structure and clarity. To stay visible, your content needs to be built for AI from the ground up.
GEO focuses on optimising your site with structured data, natural language content and semantic relevance, ensuring it’s easy for AI models to understand and surface. It’s not about stuffing keywords, but about creating rich, well-organised information that solves user intent clearly and efficiently. With the right GEO strategy, your business can stay ahead of the curve and be part of the answers AI gives tomorrow’s customers.
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The right keywords makes all the difference, from driving engagement using long tail keywords to targeting branded keywords – the right campaign varies between client to client.
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Our objective is straightforward: we are dedicated to assisting businesses to thrive, and we offer measurable results that influence the bottom line.
“Whitetower provides more than just a solution. Its consultants provides our organisation with strategic thinking for all our digital challenges, based on our own particular needs. The team works hand-in-hand with our own internal team, and we can always rely on them to offer insights that are relevant when we need them.”
Andrew DuckmantonGeneral Manager of Digital Acquisitions, Lottoland
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