Providing a spark to an Australian icon
As part of Bushell's new branding, they wanted to engage a digital agency to help assist them with the creation of all their digital assets that would match their new modern brand.
Getting a brand on-point and online
The new website needed to be modern, clean and focused around content as Bushells wanted to deliver a website that could portray the history behind the brand, but also focus on helping younger Aussies engage and learn to love tea.
They engaged Whitetower to design the website and build it in WordPress to allow them to add, edit and manage content for the next phase of the rebranding campaign.
Whitetower designed and developed the website based on the provided brand guidelines and delivered the project successfully within four weeks, providing them with the a mobile friendly and A-performance grade website that loaded within 2 seconds for each page.
During the development of the website, our design team worked closely with Bushell’s marketing team and PR agency and redesigned all their new digital assets to match the new brand.
Our team worked with the new brand guidelines and created illustrations, mood boards and other digital assets such as Facebook Banners, mRec and leaderboard banners and many others.
By the launch, Whitetower was able to produce:
- New updated and responsive email template for the EDM campaign
- New email signature design
- New letterhead design for their powerpoints and documents
- New mRec and leaderboards for the launch advertising campaign
- New social media assets including a mood board and Facebook cover page