How We Work

CREATIVE, SOFTWARE ENGINEERING & MARKETING SMARTS COMBINE TO CRAFT WONDERFUL TAILORED WEB SOLUTIONS

THE
WHITETOWER WAY

Our methodology was for forged from years of experience and from lessons learned in the real-world. With the client’s vision in mind, we employ agile methodologies to constantly design, develop, test and produce innovative applications throughout the lifecycle of your project.

STEPS

STEP 1:
MEET & GREET

To build a successful relationship, we start every project by meeting your team.

We take this opportunity to understand your vision, what drives your business, your goals and challenges, and your expected result.

STEP 2:
ANALYSE &
UNCOVER

With a better understanding of your business, we then turn our attention to your project requirements. We carefully map out your needs and define the main stakeholders for the project.

STEP 3:
BUILD & REPEAT

By involving you and your team in the creation process, we’re able to design, build and test your product without wasting time.

We rapidly translate your vision into a working prototype, which you can interact with. Using a prototype allows us to better understand what works and what doesn’t, and aids us in producing a “go-to-market” application quickly.

STEP 4:
CONSUME
& MARKET

It’s time to show off what we’ve created together.

We begin by using a variety of analytics tools that track user behaviour and build consumer knowledge. Our analytics specialists then help you refine your marketing campaign through a better understanding of your customers and market.

STEP 5:
INNOVATE
& GROW

It’s easy to fall in love with what you have, but that shouldn’t stop you from innovating and growing.

With a proof of concept out in the marketplace, it’s time to optimise your system and turn it into a masterpiece. Focusing on the analytical data we’ve collected; our team works with you to re-engineer the final product.